Murmora vs I am

I am shows you affirmations. Murmora lets you hear them.

I am is the best-known affirmation app: short positive lines on your lock screen, widgets, Apple Watch and in reminders through the day. Murmora works through your ears instead of your screen. Your affirmations become a song you play on the drive or the walk.

At a glance

I am and Murmora, side by side.

Feature comparison of I am and Murmora
Feature I am Murmora
What you get Text affirmations on lock screen, widgets, Apple Watch and notifications A real song (about 2:30) with your affirmations sung in the chorus
Whose words A large library by category, plus your own Yours. You write the lines; we tidy rhyme and meter and you approve the lyric before it's sung.
Audio None; it's text-first You pick: pop, R&B, cinematic indie, acoustic, pop-rock, dance, hip-hop
Price Free with ads. Premium about $9.99 to $14.99/month, $47.99 to $69.99/year, or $149.99 lifetime Early access. Everyone on the list gets their first song free.
App Store rating 4.8 from about 739K ratings (US) Not in the App Store yet

I am details are from its US App Store listing and website, checked November 11, 2026. Prices change and vary by country and offer; check the store for today's price.

A fair read

What I am does well, and where it doesn't fit.

Where I am is strong

  • Effortless. The affirmation is just there every time you pick up your phone.
  • Widgets, lock screen and Apple Watch support are polished after more than a decade of updates.
  • Choose categories and how often reminders arrive.
  • Huge, loyal user base: about 739K ratings on the US App Store.

Where it falls short

  • Text is easy to scroll past. After a few weeks the lock-screen line can become wallpaper.
  • Reviewers mention reminder frequency feeling like "no notifications per day or a ton" and sync issues with widgets and Premium.
  • The free version has ads, and reviewers say "it's very clear that the paid version would be better."

Which one is for you

Choose by how you'll actually use it.

Choose I am if

  • You want short reminders through the day with zero effort.
  • You live on widgets and your Apple Watch.
  • You don't want audio at all.

Choose Murmora if

  • Reading affirmations has stopped landing for you.
  • You want something you'll press play on, not swipe past.
  • You'd like the words to stick the way a chorus does.
Make my song

Questions

Murmora vs I am: FAQ

Murmora vs I am: which is better?

Pick I am if you want a quick line to glance at on your phone all day. Pick Murmora if reading affirmations has stopped landing and you'd rather hear them, sung, in something you enjoy.

Is the I am app free?

Yes, with ads and a limited set of features. I am Premium removes ads and unlocks more themes, categories and customisation. The US App Store lists monthly plans from $9.99 to $14.99, yearly plans from $47.99 to $69.99, and a $149.99 lifetime option.

Does I am have audio?

I am is text-first: lock-screen and home-screen widgets, Apple Watch and reminders. Its App Store listing doesn't describe spoken or sung audio.

Can I use I am and Murmora together?

Yes. Put your Murmora chorus line on an I am widget and you'll see it all day and hear it on the way in.

Your words, in a chorus

Hear what your affirmations sound like sung.

Make my song